Custom jeans advertising campaigns

Americans were the first to understand thattried to achieve Levi’s advertising success,
high-quality advertising is worth investments. Inbut the only one that ever managed to come
1917 the Lee Company used a baseball star Ruthclose to Levi’s level and even overcome it
for their first advertising campaign – he worewas Diesel.
their custom jeans everywhere and receivedAnd several facts:
good profits for it. But that was just the beginningThe biggest truly customized jeans in the world
of the jeans advertising history. After the Worldwere made in Peru in 2008. Their length is 43
War II the largest American jeans producingmeters and the weight is 7,5 tons. The gigantic
companies which were of course Levi’s, Leejeans have pockets, buttons and even a belt the
and Wrangler invested enormous amounts oflength of which is about 30 meters. These jeans
money in advertising. The result was the rapidentered the Guinness Record Book as the largest
growth of the product popularity.jeans in the world.
The next jeans advertising shake-up took place inThe largest custom jeans were made by the Blue
the late 1970s as customized designer jeans wereBell Co in 1946. They were meant for Robert Earl
launched out. That was when the famousHughes who was 20 years old and weighed about
provocative Calvin Klein jeans promo appeared. In700 pounds (300 kg).
this promo 15 year-old Brooke Shields said:The smallest jeans were made for the famous
“You wanna know what comes between medoll couple – Barbie and Ken. This doll family
and my Calvins? Nothing!” The great scandalhas several models made for them by famous
which burst out after the promo had appearedworld designers. The oldest and at the same time
increased the profits and the popularity of the CKthe most expensive jeans in the world are the
Company to a great extent. But the best jeansLevi’s custom jeans produced in 1879. They
advertising is considered to be the one calledare kept in a special Levi’s Co Archives safe
“The Laundrette”. This promo wasand are priced at $125000. In 1879 their price was
created for Levi’s by the BBH Company (theabout $10.
UK) in 1986. Nick Cayman who wasThe most expensive regular jeans were made by
Madonna’s boyfriend of that time starred inthe Levi’s Co too. The price of these jeans is
that promo.$85000. They were decorated by gold, diamonds
Many custom jeans producing companies haveand rubies and were launched in 2003.